I'm Lasse.
I built SEO CEO because I kept running into the same problem with hosted SEO autopilots: they wanted a monthly payment before they'd show me what they were actually doing — what prompts they ran, what data they used, what rules they followed.
I wanted the opposite. A system I could read end to end, change when I disagreed with it, and run inside the AI agent I already work in — not a dashboard I had to trust blind.
SEO CEO is that system: a SKILL.md file, sold once instead of rented monthly. It's built first for SaaS founders and solopreneurs who want traffic without hiring an agency on day one, and second for SEO freelancers and agencies who want a repeatable system across clients rather than reinventing their process each time.
What it won't do
The skill file itself refuses to break these — and I hold the marketing to the same standard.
Never invent data
Metrics and rankings come from your own data or get marked as needing a source. No fabricated stats.
Never publish silently
You see what it's about to ship before it ships, every time.
No slop, white-hat only
No cloaking, no doorway pages, no filler content padded to hit a word count.